Much like the regular SEO, Local SEO is also a series of actions and strategies that are designed to improve your visibility on Google and search engines when users close to your physical location do a search. Google itself and also the shopping public knows the value of local businesses. Google depends on a specific set of local ranking factors that it uses as a measure to analyze whether or not your business is geographically related to a person performing a ‘near me’ search in google or other search engines.
1. Citation Building:
An online business citation is basically an online reference of your company’s name, physical address (ideally including zip code) and phone number. This combined set of data is called your NAP (Name, Address, Phone Number). Directory listings are considered to be the most common source for online citations. Building citations must be done on sites like Google, Facebook and local online directories such as Yelp, yellow pages, etc will give the business more online visibility. Your business will be found by the people who are interested in a particular product or service in the local area at the time when they are looking for a business like yours.
2. On-site Optimization:
One needs to consider a range of on-page and off-page optimization factors for your local site SEO. Also, the changes you make now for your Local SEO work is not the end. In order to reap benefits, one needs to continuously revisit the on-site optimization and make adjustments as needed. Be vigilant regarding your on-page content, its structure and the page loading times. This will also benefit your business with an improved search ranking over and above. All of these actions will help to improve the local search position of your business and also increase your online visibility.
3. Google My Business Signals:
In local rankings, your address to the search user plays an important role. Google My Business is a directory category of things: when listing your business you’ll be able to provide useful information such as the business category, opening and closing hours, your web address and Contact details. Google uses this information across a number of platforms, including Search and Maps. The first good step here is choosing the right service and business category for your Google My Business profile. This helps in the relevance requirement for your local search position, which means your business is more likely to see local SEO ROI.
There are many professional agencies providing Local SEO services for any businesses, hiring them can be a great decision. Having well-versed knowledge and experience in the field will provide all the Local SEO benefits and give definite results.