A few years ago, the press release was merely a tool to connect with the journalists. It worked effectively as a bridge between the business and media for many years until the internet came into existence and changed every bit of PR marketing for good.
Today, the press release marketing overlaps with other PR solutions, including PR campaign analytics, media contact databases, chatbots, content publishing, and email marketing solutions. Distributing a press release isn’t cheap, and it may take anything from $99 to 399. That’s why I have researched and found the top 10 best press release distribution services with pricing so you don’t have to.
Here is our list of best PR distribution out there:
PR Distribution™ is a full-service press release distribution service known for its excellent editorial and customer service. They have different plans for businesses looking for smart access to the target community without breaking the bank. They sell service as low as $49 with a PR plan and $99 without a plan.
With PR Distribution™ your news release stands out from other press releases and gets published on reputable news outlets including ABC, CBS, and Fox. They have budget-friendly plans for business of any size. So even if you are just starting, or sending press releases for you, PR Distribution™ is perfect.
With every plan you get free analytics and detailed click-through reports that enables you to make better financial decisions for marketing campaigns. They even offer white-label press release distribution service for PR agencies or professionals.
2. PR Newswire
PR Newswire is a press release distribution service owned by another PR firm – Cision. It allows you to reach your target audience with a choice of multi-channel press release distribution, social media campaigns, etc.
They are good for bigger companies who need to reach out to important newsrooms like ABC, New York Times, Buzzfeed, etc. Their service is easy to access and offers wider access to the target audience. But getting your press release by PR Newswire could be quite expensive as they start from $350. And they also charge an additional fee from you to include images or videos in the release.
3. PR Web
PR Web is also a press release distribution network backed by Cision. They offer new and improved tools to increase digital share frequency. Their primary customer base consists of small businesses looking for internet visibility and extended outreach. Their distribution plan starts from $99 and goes up to $389.
With the basic plan you get the permanent placement on PRWeb and PR Newswire. The higher-tier of distribution plans further offer proofreading, editorial feedback, multimedia inclusion, and news syndication up to 1,200 sites. Unfortunately, the basic plan doesn’t give you too much freedom with word count or images, etc. If you don’t know how to craft a well-written press release and need a writer, perhaps this service isn’t for you as they don’t provide writing service to their clients.
4. Globe Newswire
Globe Newswire is a PR agency with one of the largest newswire distribution networks. They
specialize in distributing corporate press releases, financial disclosures, and multimedia content to the investment community. The service is unique in terms of the price, and offers free distribution of a press release on a large scale. Global Newswire often updates its sites with relevant information.
This is a great service to small businesses, who often struggle with the PR strategy due to higher press release distribution costs. Globe Newswire doesn’t cost anything and is a great service if you just want to know if press releases work for your business or not. The interface is user-friendly and easy-to-learn. But if you still need to ask any question, they have great customer support to answer your queries.
5. 24 -7 Press Release
24-7 is a great choice for businesses looking for a short-term PR strategy, at a reasonable price. It offers the distribution of press releases to a wide range of news outlets at a low price for small businesses or startups. Their media contact database consists of almost 30,000 contacts from the top news agencies and the associated press. You can get your press release distributed to nearly 50 news outlets for $69.
24-7 offers nation-wide distribution in all kinds of sectors, news outlets, and magazines. Their premium package distributes the press release to nearly 4500+ platforms for maximum visibility. They have an in-house team of writers and editors who can translate your press release into many languages if you need it. The only feature that lacks excellence here is the reporting area. Without detailed reports you may feel lost or confused about the outcome of the distribution.
eReleases is a press release distribution service with various distribution plans with fairly large news networks and a huge journalist contact database. eReleases customer service is easy to quite responsive and helps you with any query you have. Their press release writing and distribution plans start from $299 that may not sound inexpensive to small business owners.
All plans offer embedded images and next-day distribution. With a detailed analytical report on the distribution of the press release, you can get a clear picture of the syndication, and its benefits for your business. Unfortunately, they don’t offer any proofreading and limit the word count of the release from 400 to 600 words. You can add extra words for an additional payment.
Send2Press is one of the oldest press release distribution services that was launched back in 1997. It has survived the ever-changing digital landscape of the internet market through its dedication and good relationship with media individuals.
They offer writing and distribution services for small business owners at an affordable price as low as $29. The higher-tier of service that costs up to $89 gets you free proofreading and editing services. The writing team is highly skilled and can craft professional and well-written press releases around your story. Once they are done with the first draft, they send it to you for approval.
Send2Press doesn’t require you to pay for any membership fee before you use their service. They also distribute the press release to the social network sites with the related hashtags for maximum visibility to push brand awareness even further.
8. Business Wire
Business Wire was founded in 1961 as a subsidiary of Berkshire Hathaway in the USA. The press release distribution services have become one of the best in the PR industry. It owns up to 18 newsrooms throughout the world, and this ensures that your press release will get a lot of hits from a wider audience.
Business wire also offers multi-language press release distribution. So, if you are looking for a worldwide distribution while your press release in almost 20 languages, this service is great to try.
You can easily check and track to whom your press release was syndicated and what results in it brought in for you. They also offer free social media sharing with every distribution plan. But they won’t allow a press release consisting of more than 400 words unless you pay them.
Their press release writing and distribution cost is slightly more expensive than other PR agencies offering the same services. I wouldn’t recommend Business wired if you own a small business or don’t know much about how press release distribution works.
9. PR Underground
PR Underground is an affordable press release distribution service that allows you to publish a press release to Google news, DigitalJournal.com, social media, and 80+ syndicated news websites for only $49.99.
For higher-tier of service, you can get your release published at Yahoo Finance, TheStreet.com, MarketWatch, and other 70-120 news sites. This higher-tier would cost you around $309. While the pickup quality is good, you may not like its price for such a limited distribution.
10. Easy Newswire
Easy Newswire offers a quite affordable pricing model for its customers, looking for press release distribution over premium sites. The premium package that costs around $129 guarantees you the distribution on nearly 350+ news sites, including ABC, CBS, FOX, NBC.
The newswire also enables customers to reach out to the target community by geo-targeting specific industries and locations. Although, for such features you need to pay some extra fee.
I have listed some of the best press release distribution above, but if I have to recommend only one, I would choose PR Distribution™. They have been working for almost two decades now and own one of the largest media contact databases of the industry. They have an in-house team of writers, editors, and social media experts who can craft an SEO-optimized, engaging, and well-written press release to be syndicated. With every plan you also get a detailed report and analytics. And there is no limit on the word count as well.
You can visit PR Distribution™ at https://www.prdistribution.com and they also have a helpful Press Release Checklist located at https://resources.prdistribution.com/press-release-checklist.