Common Reasons Your Emails Land in Spam and How to Prevent It

After all, emails are among the most active communication and promotion tools. Unfortunately, if they are sent to spam instead of the main inbox, they may never reach the recipient. If you address the reasons behind this problem and apply contingency measures, you should have a better proportion of your emails delivered to their destinations intact.

Why Emails Land in Spam

Your campaign email may land in the receiver’s spam if it contains links and suspicious content. It is not always because it’s an unwanted message from an unknown sender. Meanwhile, here are some reasons why emails get to inbox junk.

Lack of proper authentication

Most email service providers use the SPF, DKIM, and DMARC techniques to filter out malicious emails from auxiliary domains. If these protocols are not set correctly, your emails may be blocked and marked as spam.

Spammy content

Such features as the excessive use of such words as “free,” “urgent,” or “click here,” or excessive punctuation like “!!!” will label the emails as spam. The last point that would alert the reader is wrong formatting formatting too significant or a wrong subject heading.

The email address that has been tagged as wrong

Out of the total sent emails, thousands bounce back if these emails are sent to inactive or invalid email addresses, which may further affect the sender’s reputation.

High complaint rates

If their emails are reported as spam, then the email distribution service flags your emails as spam, which makes future delivery more difficult.

Low engagement rates

Email service providers track the various interactions about the emails, such as the open rates and click-through rates. They may consider your emails irrelevant due to little interactivity and are forwarded to the spam folder.

Using an IP address that is blacklisted

If you have been on the blacklist earlier for trying to send spam or whatever, then your messages can be blocked or go to spam.

How to Avoid Emails Getting into the Spam Folder

Your email going into the receiver’s spam is not always your fault. Here are some ideas on how you can help make sure your emails never reach the Spam folder:

Establish the courage to authenticate

Ensure that none of your emails violate policies and rules set by SPF, DKIM, and DMARC so that the providers trust you.

Insert accurate and minimal content

Do not use spam keywords, tricky headlines, or low text readability. Make sure that your content brings something new to the recipient.

Build a clean email list

Always update your email list by deleting inactive or no longer valid email addresses. This way, only consumers with a positive attitude towards the brand will subscribe.

Encourage engagement

That is why, to make your emails more effective, try personalizing them. Choose catchy titles and unforgettable call-to-actions if you want your emails to have high open-and-click-through rates.

Consider it an effort to keep an eye on your sender’s reputation

Tracking tools are used to determine its IP address and domain reputation. Address all issues to avoid exaggerating them and losing the audience’s trust.

Conclusion

Ensuring that your emails do not end up in the spam folder is all about trust, compliance with certain standards, and frequency of communication. Learning about the likely causes of emails reaching the spam folder and how to avoid them is advisable to optimize email delivery rates.