posted on 6. 08. 2009 by Lori in Activision, Blizzard, Industry 

Activision CEO would raise prices further

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Activision CEO would raise prices further

Bobby Kotick, CEO of Activision, can not be serious. As the transcript of this earning call shows, the man has a clear vision:

You know if it was left to me, I would raise the prices even further.

I am sure you would, Mr. Kotick. While on one hand, I, as a gamer, might not agree with his statement, at the end of the day, they’re the ones making money… Everybody’s darling EA? Not so much.
Quite frankly, if paying 10 dollars more per release will ensure that companies will be able to afford making AAA HD titles and take some risks, it’s a small price to pay, really.

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