posted on 28. 07. 2009 by Lori in 2K, PC, PlayStation 3, Xbox 360 

Pitchford: Borderlands a Risk

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Pitchford: Borderlands a Risk

The launch of “Borderlands” this year is, despite publishers continuously pulling out, still a huge Risk for Gearbox and 2K, Randy Pitchford tells Eurogamer.

“When people take risks and it’s not rewarded, in the case of Mirror’s Edge, it’s makes it harder for others to be comfortable taking risks,” said Pitchford. “Yeah, I’m terrified. And [Borderlands is] an original brand, too, so it’s even more risky.”

But Pitchford pointed to the example of BioShock as a new brand that still sold shedloads thanks to being a bit good, helped on by word of mouth.

“There are those of us that play everything and we’re begging for fresh stuff, so I’m hoping that helps,” he added. “And if it’s good, it’ll get noticed.”

Randy, don’t be.

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